Logo Designs

Primp Beauty Box is a subscription box that links up to a mobile app that has a quiz that tells you what products are right for you. Primp sells four kinds of products: powder based products, liquid based products, mascara and lipstick. The logo is the four product categories in abstract iconography. Each icon has its own color and that color will be used on the individual packaging that fall into that category. The four categories are surrounded by a neutral colored box to reference how the products would be delivered to the customers.

Subscription box

For the design of the subscription box, the four icons were used to create a pattern. Since this is for the subscription box and not the individual packages, the icons were put into shades of gray. This allowed the icons to be seen in a more neutral way. The interior of the box would be one of the four category colors, so there is a pop of color when the customer opens the box.

cosmetic packaging

The pattern and color of the individual packages was determined by the product. If the product was powder based, like the mineral setting powder, the package would use the yellow color and the pattern would be created by the circles used to create the icon for that category.

Mobile app

The mobile app has a home page, quiz page, store page, and profile page. The quiz page ends with giving you suggested products for your skin type. The home page displays different deals and articles relating to skincare. The store page is where you can decide what products you want to put into you subscription box that month or if you wish to just buy an individual product. The profile page is where you can find all your payment and tracking info as well as your favorite products so you can easily select them again.

Reflection

This was an interesting project because it was a “client” project. The main idea behind this project was to create this work based off of another persons idea in the class to give us. “client” experience. They came up with the idea and name and we had to meet with them to make sure we were creating the feeling they wanted for the brand. Because I was still in school, I had never done a client based project such as this so it was a nice way to get some practice experience.

The logo was the hardest part for this because I had started in so many different direction but then after some feedback decided this was the direction to take. This was also one of the first apps that I created. While the app was not the primary focus of the project, I liked taking the brand to the digital world and not just the packaging. If I were to continue further with this project I would work more on the app and maybe even create a website for it as well.